Custom Strategies Tailored to Your Goals
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We recognize that every business has unique objectives. Our approach begins by understanding your specific needs and aspirations. Here’s how we craft custom strategies:
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Goal Alignment: We align our SEO efforts with your specific business goals, whether it’s increasing sales, enhancing brand awareness, or generating leads.
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Competitor Analysis: By studying your competitors’ SEO tactics, we identify gaps and opportunities.
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Keyword Mapping: We create a roadmap of target keywords relevant to your industry and audience.
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Local SEO: Connecting you with nearby customers.
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Strategic Keyword Research: Delving deep into understanding your target audience and industry, we identify relevant keywords that resonate with potential customers.
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Content Optimization: Our team optimizes your website content, ensuring it aligns with search engine algorithms and user intent. We focus on factors like keyword placement, readability, and semantic relevance.
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Technical SEO: Fine-tuning technical aspects such as site structure, page load speed, and mobile responsiveness to enhance search engine crawlability and user experience.
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Link Building: Building high-quality backlinks from authoritative websites to boost your site’s credibility and authority.
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User Behavior Analysis: Analyzing metrics like bounce rate, time on page, and click-through rates to refine strategies and improve engagement.
How SEO Can Help Your Goals
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What Is SEO?
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SEO ensures that when someone searches for a product or service related to your business, they find your website.
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It’s about making your site more attractive to search engines, particularly Google which makes up 97% of all search queries online
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How Does SEO Work?
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Search engines analyze dozens of factors like title tags, keywords, image tags, internal links, and backlinks.
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They also consider site structure, visitor behavior, and external factors to determine rankings.
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Why Is SEO Important?
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Visibility: Higher rankings mean more visibility, leading to increased organic traffic.
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Conversions: Improved SEO drives more conversions, customers, and revenue.
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How SEO Works
Tools and Services: In SEO the right tools make all the difference. We help match you with powerful SEO tools like seoClarity, Surfer, Semrush, and Ahrefs for AI-driven insights, content optimization, rank tracking, and competitor research.
Tools & Services
Your time is valuable. That's why we simplify the complex SEO process by providing clear consultancy, the option for continuous reports, actionable recommendations for your business, and continuous monitoring, making a notoriously challenging process more efficient for you and your team.
Streamlined Process
Our focus is on achieving tangible outcomes—increased visibility, organic traffic, and conversions. We’re committed to driving real business & targeted growth through effective SEO strategies. We modify our strategies to adapt to algorithmic updates and consumer behavior.
Results-Driven Approach
Our Services
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Why Is Data Analytics Important?
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Efficiency: Identifies bottlenecks and inefficiencies.
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Cost Reduction: Streamlines operations and resource utilization.
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Performance Metrics: Measures success and guides strategy.
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Data-Driven Decision Making with GA4
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Our secret weapon? Google Analytics 4 (GA4). Here’s how we use it:
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User Behavior Insights: GA4 provides granular data on user interactions, allowing us to optimize user journeys.
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Conversion Tracking: We track conversions—whether it’s a purchase, form submission, or sign-up.
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Performance Metrics: GA4 helps us measure success and adjust strategies.
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How We Work with Businesses:
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We analyze data related to your processes, resource allocation, and performance metrics.
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We connect you with the best tools for your needs.
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We work with your developers to integrate tracking, optimization, and performance tools.
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We identify areas for optimization and cost reduction.
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We ensure your website and data are efficient and user-friendly.
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Data Analytics
Reach New Heights
Learn what your current traffic levels and patterns are, and what is driving users towards or away from your content.
Uderstand Your Performance
By analyzing competitor SEO tactics, we can identify gaps and opportunities. Understand what keywords they target, their content approach, and their content strategies.
Learn from Your Competitors
In the medium-long term, benefit from increased traffic flow as your improved pages draw in more users through organic means and experience the benefits of compounding growth and site authority.
Build Passive Growth
Identify issues, receive actionable insights, and implement changes that enhance user experience. A seamless, efficient website is integral to retaining visitors and converting leads.
Identify Web Issues
TEAM
Matthew Eng - Founder
Data & SEO Specialist
Growing up in rural Minnesota, I always loved filmmaking and storytelling. Combining those two passions during high school with the first-hand experience gained from regional business mentorships, gave me the tools I needed to launch Horizon Edge Media as a startup.
In my position at a prior company, I focused exclusively on SEO & Data Analytics development, bringing an ecommerce platform that was bleeding traffic & revenue back to growth and financial success. I've grown to deeply love working with clients and helping promote the work of people from Minnesota and from across the country.
-Matt
Tel: 320-212-1229
C.J. Washington - Creative Producer
Photo & Film Specialist
With a love of photography and a keen eye for visual style, William Washington brings photographic and editing prowess to the Horizon Edge Media team, using high-end equipment and boundless charisma. His understanding of the finer aspects of video and photographic editing lend our team a competitive edge.
Tel: 847-313-0437
Ben Martin - Cinematography Lead
Senior Videographer
An accomplished American Ninja Warrior competitor and independent cinematographer, Ben is as proficient and natural behind the camera as he is performing high-level stunts. With a special passion for training and honing his talents, Ben is an invaluable asset to the team and brings extra passion and focus to our craft.
Tel: 651-768-6002
Micah Lopez - Audio & Production Designer
Audio Engineer
Using a life's worth of musical training in instrumental performance and theory, Micah is the team's resident audio and musical production expert. From his own cinematic musical compositions, to his refined ear for pitch and audio fidelity, Micah is our go-to guru for all things sound & music.
Tel: 123-456-7890
Our Approach
In cooperation with lm.media each of our team members bring together complementary skills and backgrounds, from music production to filmmaking, to web design.
With experience working for medical manufacturers, YouTube channels, nonprofits, and social media influencers, our team uses premiere tools of the media industry to deliver digital content that inspires and holds the attention of your audience, and presents your vision to the world.
